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Does the company you work for promote women?
Does the company you work for promote women?
Does the company you work for promote women?
Meeting 1
The gate to high-tech opens
Opening Ceremony : The Gate to High-Tech Opens
Lecturer: Bar Pickel
The first meeting in the series opened the door for us to the world of high-tech – and from exactly the right place: understanding where we are, what our options are, and how to take precise and calculated steps towards roles that suit us.
What happened at the meeting?
The 4-Step Guide to Integrating into High-Tech – a Practical Method Developed by Bar:
Understand the possibilities, translate existing experience, identify relevant entry-level roles, and build a customized plan.An inside look at the high-tech world – what is "high-tech" anyway? What does a company look like, what are the differences between types of companies (startups, corporates, service companies, etc.), and where can each one find the place that suits them.
Mapping pathways for entering the field – including comparison between formal studies, professional training, practical experience, non-technological roles, and more.
Resources and inspiration for the rest of your journey – communities, podcasts, LinkedIn, inspirational figures, and recommended sources of information – to help you learn the "language" of high-tech and find your direction.
Professional Lecture: Solution Architect
Lecturer: Ravit Barko
What is a Solution Architect?
A role that connects the business world with the technological world.
Responsible for translating the needs of the client or organization into a comprehensive technological solution, while collaborating closely with development, product, management, and customer teams - in order to ensure that the chosen solution is effective, sustainable, and tailored to real needs.
What did we learn at the meeting?
When does it come into play: Usually during the planning phase of a new system or during a significant upgrade.
Required skills: systems thinking, excellent interpersonal communication, broad business understanding and in-depth technological knowledge.
Differences from other roles: What is the distinction between a Solution Architect and a Product Manager or Tech Lead?
Relevant technologies: Cloud, microservices architecture, enterprise infrastructure, and more.
Key insights from Marawit:
There is no one clear path to this role – many arrive at it after experience as programmers, QA personnel, product managers, or infrastructure managers.
This is a position with high responsibility – you are the "seal" on the overall systemic picture.
The key to success: truly listening, asking the right questions, and accurately translating the need into the right technological structure.
Meeting 2
Solution Architect
Professional experience : – Business Development | SDR
Lecturer: Rotem Journo
What is an SDR (Sales Development Representative)?
An initial and central role in the world of high-tech sales, responsible for creating the initial contact with potential customers and driving the sales process.
What does the role involve?
Locating and bringing in new leads: Actively searching for companies and potential customers through emails, phone calls, LinkedIn, and more.
Filtering and forwarding opportunities: Checking whether the lead is a good fit for the company's product/service. If so, scheduling a meeting with an Account Executive (AE) to continue the sales process.
Building an initial relationship: creating trust, providing initial information about the solution the company offers, and leaving a positive impression – to increase the chances of a successful continuation of the process.
Who is this suitable for?
For someone who loves interpersonal communication, is not afraid of initiating and leading conversations, and knows how to convey clear value at eye level – even when it comes to cold calling. The role is a stepping stone to more advanced roles in the world of sales, marketing, and business development.
Meeting 3
Business Development SDR
Professional position : Technical Project Manager
Lecturer: Gabi Nir
What is a Technical Project Manager (TPM)?
A key role that focuses on project management in the high-tech world, with an emphasis on technological understanding and the ability to integrate complex processes between different teams - from idea to execution.
What does the role involve?
End-to-end planning and management: defining goals, building work plans, setting schedules and budgets - and monitoring actual execution.
Coordination between departments: Creating synchronization between development, design, marketing, customer service teams, etc. Identifying bottlenecks and solving problems on the go.
Measurement and reporting: Continuous monitoring of project progress, identifying risks, proposing solutions, and reporting to senior levels on status, challenges, and successes.
The main challenge:
Combine a systems perspective, technical understanding, task management skills, and high-level interpersonal communication - to ensure that everything happens properly, at the right time, and with the required quality.
Meeting 4
Technical Project Manager
Professional designation : Account Executive (AE)
Lecturer: Michal Yahav Shemer
What is an Account Executive?
A central role at the core of the high-tech sales department, responsible for managing the entire sales process with strategic customers - from getting to know each other and building trust, through understanding business needs, to adapting the solution and closing the deal.
What does the role involve?
End-to-end sales process management: including in-depth conversations with the customer, characterizing the need, presenting the solution, managing negotiations and closing.
Working with diverse interfaces: product, marketing, purchasing and legal – both within the company and on the client side.
Strategic thinking and trust building: The ability to understand the big picture, connect customer needs with the value the product provides, and establish a long-term relationship.
What did we learn in the lecture?
What does a complex sales process actually look like, what does an AE really do on a day-to-day basis, and what skills – such as listening, analysis, leadership, and interpersonal communication – are needed to succeed and make an impact in a role that brings high compensation and a real ability to move business processes forward.
Meeting 5
Account Executive (AE)
Professional Lecture: Customer Success (CSM)
Lecturer: Bar Pickel Potsch
What is Customer Success?
An immersive and strategic role at the heart of the high-tech world – the bridge between customers and solutions.
CSMs are right at the intersection where product, marketing, support, and business success meet.
What does the role involve?
Understanding customer needs: Connecting business needs to the value the product provides.
Business thinking and process leadership: leading cross-organizational initiatives and influencing the company's success.
Working with people: Building reliable, long-term relationships with clients.
What did we learn in the lecture?
What does a CSM do on a day-to-day basis?
What do conversations with customers look like and what are the metrics for success?
How can you fit into the role even without a prior technological background?
Why is this a role especially suited to those who connect to the worlds of relationships, strategy, problem solving, and real impact?
Meeting 6
Customer Success Manager
Professional Lecture: GenAI Security and Cyber
Lecturer: Eden Katz
What is GenAI Security?
An innovative and intriguing field that combines generative artificial intelligence and the world of information security. This is a developing field that offers many opportunities for entry into the high-tech world, especially given the impact of AI on cyber and critical systems.
What does the field include?
Integrating AI and information security: Understanding how generative models impact system and data protection.
Innovative applications: Using artificial intelligence to identify threats, analyze data, and protect against advanced attacks.
Career potential: A variety of integration paths – even for those who come without a prior technological background.
What did we learn in the lecture?
Introduction to the field of GenAI Security and its future in high-tech.
Eden's personal path in the cyber world – inspiration from someone who started and succeeded.
How can you integrate into the field even without a technological background?
Why is this one of the most promising fields for those interested in information security, the future of AI, or entering the world of high-tech?
Meeting 7
Cyber | GenAI Security
Professional Lecture: Software Testing and Automation
Lecturer: Tali Glicksman
What is QA and software testing?
One of the key roles in the high-tech world is to ensure that the product works smoothly, meets high standards, and directly impacts the user experience. Testers maintain product quality from the development stage, thus forming a critical part of the company's success.
What does the role involve?
Manual and automated testing: Understanding the difference between them, when to use each method, and how they fit together.
Professional tools: Familiarity with the work environment and technologies used by software and automation testers.
Impact on product quality: Working closely with development, product, and design teams to ensure that the system meets requirements.
What did we learn in the lecture?
What is QA and how does the role fit into the world of development?
The differences between manual and automation testing, and why both are essential.
What tools are common in the industry, and how can you start learning them?
How to fit into the role – even without a previous background in coding.
Why is the role especially suitable for someone who likes order, attention to detail, and a sense of control behind the scenes?
Meeting 8
Software testing and automation
Enrichment Session: Love Your English
Lecturer: Liat Bar Tal
High-tech and English – an inseparable combination
In the high-tech world, proficiency in English is not just an advantage – it's a requirement for entry. For many women, it's a real barrier: fear, insecurity, and the belief that "it's not my language."
Liat breaks the barrier.
With an unconventional approach and methods that work from the heart, Liat doesn't just teach English - she teaches to believe that it is possible.
She doesn't open a grammar book – she opens a door. A door to a new consciousness in which English is not an enemy but a friend.
This is not an English lesson. This is an inside job.
About fear, about the inner voice, about the feeling that it is okay to make mistakes – and that it is possible to succeed.
Meeting 9
Love Your English
Professional Lecture: Product Management
Lecturer: Yael Rubinstein Ziv
What is Product Management?
One of the most sought-after and influential roles in high-tech – product management is the heart that connects users, technology, and business. Product managers are responsible for defining what needs to be built, why it needs to be built, and how it will serve users and society.
What does the role involve?
Product planning and definition: breaking down big ideas into clear, actionable steps.
Working with diverse interfaces: collaborating with development, design, marketing and sales.
Business decision making: balancing user experience, technology, and commercial considerations.
What did we learn in the lecture?
What the world of Product Management looks like in practice.
Yael's personal story as a product manager and the challenges along the way.
How can you enter the field – even without a prior technological background?
Why is this a role that is especially suitable for those interested in technology, user experience, decision-making, and business insight?
Meeting 10
Product Management
Professional Lecture: UX Research – User Experience Researcher
Lecturer: Rinat Peled-Adler
What is UX Research?
A process that aims to understand the behavior, needs, and motivations of users in order to design better products. The researcher asks the right questions – and the designers answer them through design solutions.
What does the role involve?
The daily routine of a UX researcher: planning and conducting interviews, analyzing data, making observations, and working closely with designers, product managers, and developers.
Required skills: curiosity, listening, analytical thinking, writing skills, love of people, and a basic understanding of a digital product. No design background required!
Difference from UX Design: The researcher searches for and defines the problem, the designer creates solutions.
What did we learn in the lecture?
What does the world of UX Research look like in practice?
How to get started: courses in the field, independent experience (personal or volunteer projects), conversations with researchers in the field, and focusing on your resume.
The main tip: Even if you didn't come from the world of high-tech – if you know how to ask, research, and analyze – you have an excellent foundation to start with.
Meeting 11
UX Researcher
Enrichment Lecture: "How to Start Small Talk"
Lecturer: Dr. Shani Horowitz-Rosen
In the webinar that took place, we hosted a super practical meeting on a topic that each of us faces at some point – how to start small talk and turn it into a real tool for creating connections.
Shani, who is Chief Journey Officer at Develeap and an expert in effective communication, shared simple and precise tools that can change our entire social experience – whether it's a stressful networking meeting or a conversation with a colleague in the work kitchenette.
During the meeting we learned:
How to break the ice naturally
How to identify small moments that allow you to start a conversation
What to say when we have no idea how to start
And how to convey interest and confidence – even when we feel a little embarrassed inside
Shani emphasized that small talk is an acquired skill, not an innate trait. With a little awareness, practice, and guidance, it can be turned into a significant tool for building personal and professional relationships.
Meeting 12
"How to start small talk"
Professional Lecture: Server-Side Development
Lecturer: Stav Din
What is server-side development?
A central area of software development that deals with building the invisible parts of the system – server management, databases, and client communication. It is the foundation upon which all the applications and systems we use every day rest.
What does the role involve?
Understanding server structure: how the server works and how it communicates with users.
Writing code and real projects: creating a stable infrastructure and maintaining it over time.
Working with databases and APIs: managing information and connecting different components in the system.
Professionalism and confidence: Building the right habits from the very first steps.
What did we learn in the lecture?
How to understand the basic principles of server-side development.
How to start writing code and building real projects.
What is important to know when working with databases and APIs.
Why server-side development is a learned skill, which can be acquired through awareness, practice, and proper guidance.
Meeting 13
Server-side development
Enrichment Lecture: Practical Webinar "How to Turn a Job Interview into an Opportunity That Advances You"
Lecturer: Dr. Shani Horowitz-Rosen
An expert in communications that drives results, for a particularly practical webinar designed for anyone looking for a job and feeling like they're not able to express their strengths properly.
If you got to a job interview, it means your resume successfully passed the initial screening.
From here, two critical components remain: professional questions and communication with the interviewers.
You can prepare for the professional questions in advance – read, solve exercises, and remember the material.
But what about the second part? How do you create an effective dialogue that turns the media needle in your favor?
Most candidates come with strong resumes – but lose their edge in the first few minutes of the interview.
It's not because of a lack of experience. It's because the media doesn't work well enough for them.
The truth is – interviewers don't see everything you know. They only see what you manage to communicate during the meeting.
And this is exactly where your window of opportunity opens – or closes.
Meeting 14
How to turn a job interview into an opportunity that advances you
Enrichment Lecture: How to Make Gen AI Your Personal Assistant at Work: A Practical Guide for Every Professional
Lecturer: Sharon Amitai Eli
Lecture Summary: How to Make Gen AI Your Personal Assistant at Work
In the lecture, we learned how artificial intelligence can serve as a true personal assistant in daily work:
Introduction to Prompt Frameworks – methods for formulating precise commands to get better results.
Practical applications: writing emails, summarizing meetings, analyzing data, building work plans using ChatGPT and Gemini.
Personal knowledge management: Using NotebookLM to transform documents into a smart, accessible knowledge base.
Participants came away with practical tools and strategies for immediate use that can save time and make work more efficient.
Meeting 15
How to Make Gen AI Your Personal Assistant at Work: A Practical Guide for Every Professional
Enrichment Lecture: From the Social/Public Sector to High-Tech - A Practical Guide to Career Change
Lecturer: Mai Finkelstein Youtbet
Lecture summary:
Mai honestly and warmly shared her personal journey – from a social sector to the world of high-tech – a journey that illustrates how courage, curiosity, and perseverance can open new doors.
Through her story, she provided practical tools and important tips for changing professional direction, and spoke about the importance of self-belief, constant learning, and the ability to identify opportunities even when there is no prior experience.
It was an inspiring lecture that opened up a new perspective for all of us on how you can start over – and build a career in the world of technology, from any starting point.
Meeting 16
From the social/public sector to high-tech - a practical guide to changing careers
Enrichment Lecture: Pathway Thoughts - A Personal Journey in the Technological World
Lecturer: Zohar Noy
Lecture summary:
Zohar, an experienced engineer and development manager, talked about her path in the world of technology and the transition from engineering to management and development.
She shared how she built a successful career in a male-dominated technology environment, how she dealt with barriers, and what tools she used to turn challenges into opportunities.
The lecture provided advice for developing professional resilience, leading personal and organizational change, and building a diverse and meaningful career.
Meeting 17
Thoughts on the Path - A Personal Journey in the Technological World
Enrichment Lecture: - How to write a resume that tells your story - Correct!
Lecturer: Noy Busi
Lecture summary:
Noy, director of the Women's Community Integrating Women in High-Tech, presented in a practical and focused webinar her method for writing a resume that highlights your value and tells your personal story correctly.
In her lecture, she combined insights from her personal journey in the high-tech world with practical tools for self-branding, building professional confidence, and presenting a diverse and meaningful career.
Participants left with practical tools for creating true professional visibility and taking first or advanced steps in their careers.
Meeting 18
How to write a resume that tells your story - right!
Enrichment Lecture: The Gamma Revolution in the Presentation Era
Lecturer: Yael Levi
Lecture Summary: The Gamma AI Webinar focused on a new way to create presentations using artificial intelligence – with a live demonstration of Gamma’s new AI tool. The session was moderated by Yael Levy, an expert in digital teaching and integrating technological tools into instruction and visual presentation of content. Yael presented how artificial intelligence algorithms now make it possible to produce smart, well-designed, and accurate presentations in a short time — including writing texts, visual design, and automatic adaptation to the target audience. The Gamma AI workspace was presented, where a topic or document can be entered, and the system produces professional slides with focused images, diagrams, and texts. It was emphasized how product people, team managers, mentors, and lecturers can save time in preparing materials — especially in training presentations, investor meetings, or team presentations. Participants learned how to control content editing, add personal branding, and integrate existing data (such as texts or images from LinkedIn or Docs).
Meeting 19
The Gamma Revolution in the Presentation Era
Enrichment Lecture: Building Projects in No Code
Lecturer: Leah Hasidi
Lecture summary:
In an inspiring enrichment session, Leah Hasidi – an innovative entrepreneur and opinion leader in the world of No Code – presented how entire digital ventures can be established without programming knowledge. The lecture focused on presenting practical tools for building products, apps, and websites, using smart platforms that allow anyone to turn an idea into reality.
Leah demonstrated step-by-step how to choose the right tools, design a user experience, and connect different systems (such as forms, databases, and AI) – all using a simple graphical interface.
The potential of the No Code approach was emphasized for early-stage entrepreneurs, product managers, and community developers who want to build solutions themselves - without dependence on developers and without large budgets.
The participants left with a clear understanding of how to start building what they want on their own – and with great inspiration that technological innovation no longer requires technological knowledge.
Meeting 20
Building projects in No Code
Enrichment lecture: Base44
Tair Tal
At the meeting, we delved into the new platform for building web applications – a tool that allows anyone to develop an end-to-end product without prior programming knowledge.
What did we do at the meeting?
We got to know the platform: how it's built, what's behind it, and how Wix combines UI and logic.
We went over the core capabilities: interfaces, data connections, basic logic, internal API, and extensibility.
A peek “behind the scenes”: We understood the logic of the system, what happens when a data model is created, how a complete application is created, and where the boundaries are.
Building an app together – Step by Step: We created an app in real time, including a data model, pages, and dynamics between screens.
Pro Tips from the field: We learned what to do and what not to do — how to start right, how to enable scaling, what is important to configure in advance, and what can save hours of work.
The meeting was hosted by Tair Tal, a Wix employee and currently part of Base44, who shared her experience both within the company and in projects in the field.
Meeting 21
Base44
Enrichment Lecture: Long-term investments and savings - how to do it right
Dr. Davey Dishtnik
Too many women fall into the "second breadwinner" trap and let others manage their money for them. Not because they can't — but because that's how we've been raised to think.
But there are three critical reasons why you must be involved in managing your finances:
1️⃣ Real control over your life
In real time — divorce, crisis, career change, or retirement — you need to know exactly what's happening with your money. Relying on someone else's knowledge is dangerous.
2️⃣ Longer life expectancy
Women live longer. That's why they also need more money for retirement. Those who don't plan — pay for it in the future.
3️⃣ An advantage that all studies prove
Women invest better: less ego, more patience, long-term thinking. You're a natural at it — you just need the tools.
Your financial future should not be in anyone else's hands.
Financial literacy is not a privilege — it is a freedom. It is your choice at every stage of life.
Without presentation
Meeting 22
Long-term investments and savings - how to do it right
Lecture Ten : Prompt Engineering
Lecturer: Tamar Peretz
Lecture summary:
Meet Tamar – an AI researcher, from our community, who lives and breathes GPT and smart working practices with artificial intelligence tools.
For the past year, she has been guiding teams and individuals in improving their ability to work with AI — and what she teaches you will change the way you work.
What will we learn in the webinar?
1. Think like a Prompt Engineer
Stop throwing out general questions and hoping for luck — and understand how to formulate requests that produce accurate, fast, and professional results.
2. A simple model for writing great prompts
A clear framework that can be applied in any field:
Development · Automation · QA · Marketing · Content · Product · Management · HR.
3. Analysis of real examples
Let's see how a small change in wording can turn a mediocre answer into an excellent product — and save hours of work.
4. How to make AI do 80% of the work
And yet remain in full control of the focus, quality, and final result.
Meeting 23
Prompt Engineering
Lecture Ten : Business English in High-Tech
Lecturer: Sharon Stern
Lecture summary:
Sharon explained that business English for high-tech is learned primarily through daily exposure, not through word-for-word translation. Context-based reading improves English even without understanding every word, and the most important skill is to communicate clearly – not to be perfect.
Speaking requires active practice: talking to people, groups, podcasts, and series. The CEFR level helps measure your individual level (A1-C2). “Good English” in jobs means being able to read and write professionally, participate in conversations, and understand accents.
The lecture emphasized simplicity, confidence, and experimentation, rather than perfect grammar.
Meeting 24
Improve Your English Proficiency
Lecture Ten : Business English in High-Tech
Lecturer: Sharon Stern
Lecture summary:
Sharon explained that business English for high-tech is learned primarily through daily exposure, not through word-for-word translation. Context-based reading improves English even without understanding every word, and the most important skill is to communicate clearly – not to be perfect.
Speaking requires active practice: talking to people, groups, podcasts, and series. The CEFR level helps measure your individual level (A1-C2). “Good English” in jobs means being able to read and write professionally, participate in conversations, and understand accents.
The lecture emphasized simplicity, confidence, and experimentation, rather than perfect grammar.
Meeting 24
Improve Your English Proficiency
Lecture Ten : Business English in High-Tech
Lecturer: Sharon Stern
Lecture summary:
Sharon explained that business English for high-tech is learned primarily through daily exposure, not through word-for-word translation. Context-based reading improves English even without understanding every word, and the most important skill is to communicate clearly – not to be perfect.
Speaking requires active practice: talking to people, groups, podcasts, and series. The CEFR level helps measure your individual level (A1-C2). “Good English” in jobs means being able to read and write professionally, participate in conversations, and understand accents.
The lecture emphasized simplicity, confidence, and experimentation, rather than perfect grammar.
Meeting 24
Improve Your English Proficiency
Lecture Ten : Business English in High-Tech
Lecturer: Sharon Stern
Lecture summary:
Sharon explained that business English for high-tech is learned primarily through daily exposure, not through word-for-word translation. Context-based reading improves English even without understanding every word, and the most important skill is to communicate clearly – not to be perfect.
Speaking requires active practice: talking to people, groups, podcasts, and series. The CEFR level helps measure your individual level (A1-C2). “Good English” in jobs means being able to read and write professionally, participate in conversations, and understand accents.
The lecture emphasized simplicity, confidence, and experimentation, rather than perfect grammar.
Meeting 24
Improve Your English Proficiency
Lecture Ten : Business English in High-Tech
Lecturer: Sharon Stern
Lecture summary:
Sharon explained that business English for high-tech is learned primarily through daily exposure, not through word-for-word translation. Context-based reading improves English even without understanding every word, and the most important skill is to communicate clearly – not to be perfect.
Speaking requires active practice: talking to people, groups, podcasts, and series. The CEFR level helps measure your individual level (A1-C2). “Good English” in jobs means being able to read and write professionally, participate in conversations, and understand accents.
The lecture emphasized simplicity, confidence, and experimentation, rather than perfect grammar.
Meeting 24
Improve Your English Proficiency
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